Conversity

  Let’s face it. Retailers and brands have a problem. And that problem is the need to engage with customers in a meaningful way. Working with both types of businesses, Conversity has learned first-hand what they are trying to achieve – real time relevant personal service, both in-store and online. This is sometimes couched in “we need to build a better customer experience” to “we need to better understand our customers”, but it is always about the connection with the consumer. And despite increased investments and tons of consumer data, brands and retailers are truly losing that connection. Just think about the in-store experience. Now that we have gone through one of the most turbulent times in recent memory, customers are just not chomping at the bit to come back to stores. Some are not coming back because they have gotten accustomed to ordering online, while others have security and safety concerns. And even if they do come back, they are going to expect it to be a real expe...