Conversity

  The growth of online retailing has led to a landscape filled with purchase situations where a customer needs a little bit more confidence before they are ready to buy. Product ranges are becoming more vast and technical; there are more products on offer, retailers, and ways to buy products and there are even more occasions to buy gifts for people. Whenever faced with one of these situations, Intelligent Guided Selling solutions can be the difference between a shopper purchasing from one retailer or another. What is Intelligent Guided Selling (IGS) Intelligent Guided Selling is the process of helping a shopper find the perfect item based on their budget, needs and mindset. Our IGS platform does this in real-time through the use of dynamic questions, acting as a digital shop assistant. Our Chief Customer Officer, Brad Christian, recently wrote a blog explaining exactly what Intelligent Guided Selling is so if you would like to find out more, you can read the blog here . As a ...

  It might not exactly be “news” that a business seeking to make the right impact with its target audiences needs to place those target audiences – its would-be customers – front and centre in its priorities, if it is to achieve sustained custom, growth, and success.  However, there are still all too many organisations that invest considerable time and resources into the collection of customer data, and the assembly of a skilled marketing team, while still not truly understanding their target customers’ needs, and how they can create compelling emotional connections with those customers.  This necessitates ambitious organisations conducting not only a customer desire analysis in order to better understand these target customers, but what is effectively a customer needs, desires, and pain analysis.  Those businesses that do so will be better placed to understand the preferences, likes, and desires of their target customers, so that they can devise well-inform...