Conversity

  The concept of guided sales is not, of course, a new one. It is what a sales associate practices in a brick-and-mortar store, in their interactions with a customer that are geared towards providing suggestions and guiding the consumer towards the product or service they may be most interested in buying (and which, crucially, will bring meaningful value for that customer).  The present moment, however, arguably calls for brands – encompassing both retailers and direct consumer brands – to embed proactive guided sales approaches and technologies in ways they might not have done previously.  By lowering the amount of time and effort a customer requires in order to decide on – and purchase – an item or solution that caters to their needs, you will be going a long way to boosting your brand’s competitiveness among its target audiences.  Below are just some of the reasons why you should be moving especially quickly to implement guided sales technology right now....