Conversity

  If your retail or direct consumer brand is seeking out the most effective ways to bring in further revenue, it is worth giving some serious thought to the role that conversational sales could play in your strategy.  As the “conversational” part of the term suggests, a conversational sales approach is largely concerned with – but is by no means solely about – dialogue-based interactions. This is as opposed to depending on passive forms of engagement, such as pop-ups or online forms, in order to generate sales.  You will probably already appreciate just how crucial it is to minimise friction along every stage of the consumer journey. Unfortunately, relying on passive interactions alone presents a lot of scope for such friction, given the amount of proactive user input they require.  It can be all too easy, then, for customers to feel unengaged, and to subsequently “drop out” at some stage of the journey.  However, it is also important to acknowledge ...