Conversity

  Janis Thomas, Ecommerce & Marketing Director at our client Look Fabulous Forever, joined us on our latest webinar where we discussed many topics relating to retail, including why personalised recommendations are crucial for creating effective online selling experiences. Below are three ways that Look Fabulous Forever utilised the Colour Quiz, a guided selling tool providing users with personalised recommendations, to improve their e-commerce performance in ways outside of direct conversion rates and order values.   Top of Funnel Engagement Although personalised recommendations can be a great e-commerce tool for converting customers, with our own Connect SaaS product improving conversion rates by 200%, for Look Fabulous Forever, it has proven to be an extremely effective top of funnel tool. Although they were initially surprised, Look Fabulous Forever have found that the biggest audience for the Colour Quiz are consumers that are new to the brand and less familiar ...

  Janis Thomas, Ecommerce & Marketing Director at our client Look Fabulous Forever, joined us on our latest webinar where we discussed many topics relating to retail, including why personalised recommendations are crucial for creating effective online selling experiences. Below are three ways that Look Fabulous Forever utilised the Colour Quiz, a guided selling tool providing users with personalised recommendations, to improve their e-commerce performance in ways outside of direct conversion rates and order values.   Top of Funnel Engagement Although personalised recommendations can be a great e-commerce tool for converting customers, with our own Connect SaaS product improving conversion rates by 200%, for Look Fabulous Forever, it has proven to be an extremely effective top of funnel tool. Although they were initially surprised, Look Fabulous Forever have found that the biggest audience for the Colour Quiz are consumers that are new to the brand and less familiar ...