Conversity

  Have you ever wondered what drives human behaviour and what could guide people towards a desirable choice? Are there certain elements involved, a psychological hack, or just something that happens by chance? Many psychological models look at factors that determine if an individual takes action or not. At Conversity, we have focused on the Fogg Behavior Model, to help us understand why consumers do what they do. Our intelligent guided selling solutions help consumers choose the best possible products or services based on their needs, so understanding consumer behaviour is critical to designing optimal customer journeys . The Fogg Behavior Model was formulated by Dr. BJ Fogg from Stanford University, who suggests, for a particular behaviour to take place three variables need to be present- motivation, ability, and a suitable prompt. If the desired behaviour does not take place, then it could be because motivation or ability is low or a prompt or trigger to act is not present. P...