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Maximising Efficiency: 7 Ways Conversity Saves Time For Retailers And Customers

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  Retailers are finding themselves squeezed financially more and more these days. With increased costs such as bricks-and-mortar overheads, price of goods increasing, along with staffing costs creeping up, being able to find cost efficiency where possible can make all the difference. Equally pressing are the financial pressures on the consumer. Many are finding it harder to justify their expenses now, and making sure that an item is perfectly aligned to their needs or desires is getting more and more important. With both sides feeling the pinch, finding innovative ways to enhance customer satisfaction while reducing costs is crucial. So what if there was a way that a retailer could provide incredible customer service, increase their levels of customer insight solutions and behavioural data, all while making sure that customers are buying exactly what suits their lifestyle? Conversity can help retailers achieve that. More than a “questionnaire”, we build bespoke, interact...
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Levelling Up Your Customer Lifetime Value – Conversity

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  It is a well known fact that attracting new customers to a retail business costs considerably more than engaging and retaining current ones – on average it’s between five and twenty five times more expensive. While this range is considerable , even on the lower end of the spectrum it shows there is still a real cost difference, highlighting the cost-saving benefits offocusing on retention. Based on this, when any business is looking to measure its customer base it’s important to take into consideration the Customer Lifetime Value, or CLV. This metric encompasses the total revenue a business can expect to generate over the course of a relationship with a customer. The longer you retain a customer, typically the more they spend, so by that logic a retained customer is also more profitable than trying to market to new ones. The big question is, how can we increase CLV by adding more value to customers’ experiences? Understanding Customer Lifetime Value Knowing the average ...
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How Retailers Can Engage Gen-Z With Interactive, In-Store Experiences - Conversity

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  As the first truly digital natives Gen-Z, born between 1997 – 2012, are very different from the generations that came before them. While the world, and in particular retail, has so many new options and possibilities, the preferences and challenges faced by a shifting sales cycle has been felt acutely by many businesses across the globe. A recent study found that while many Gen-Z prefer to shop digitally, citing convenience and choice being key factors, a large 43% actually prefer to shop in-store . This is higher than the closest second group which was Gen-X (born around 1965 – 1984) at 29%. While this is positive for the high street retailers, it does come with a caveat. Gen-Z prefers to do so with as minimal interaction with retail staff as possible at 42% of respondents. This is for a number of reasons but many feel the interpersonal interaction with them and a shop assistant, much like the feelings of a phone call, can create anxiety and mistrust. The Gen-Z Retail Pa...
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Optimizing The Online Experience – Conversity

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  Let’s face it. Retailers and brands have a problem. And that problem is the need to engage with customers in a meaningful way. Working with both types of businesses, Conversity has learned first-hand what they are trying to achieve – real time relevant personal service, both in-store and online. This is sometimes couched in “we need to build a better customer experience” to “we need to better understand our customers”, but it is always about the connection with the consumer. And despite increased investments and tons of consumer data, brands and retailers are truly losing that connection. Just think about the in-store experience. Now that we have gone through one of the most turbulent times in recent memory, customers are just not chomping at the bit to come back to stores. Some are not coming back because they have gotten accustomed to ordering online, while others have security and safety concerns. And even if they do come back, they are going to expect it to be a real expe...
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